What we use, and what you can switch off.
Last updated 16 October 2026. We use a small number of first-party cookies to make the site work, plus browser storage for our website chat once you use it, and Google Analytics only if you accept it. No advertising pixels.
What is a cookie?
A small piece of data stored by your browser to remember things across page loads (whether you're signed in, what's in your basket, your preferences). They aren't programs and they can't access your computer beyond the data set by the site.
What we use
- sh_session — your sign-in token. HTTP-only, 7-day rolling expiry. Strictly necessary.
- sh_cart_v2 — what's in your basket. Stored in localStorage (not a cookie, no expiry — clears when you finish checkout). Strictly necessary.
- sh_trade_approved (legacy) — whether you have trade pricing visible. Being phased out as we move to server-side resolution. No expiry.
What we don't use
- Third-party advertising or retargeting cookies.
- Cross-site tracking pixels.
- Social-media share-button trackers.
- Heat-map / session-replay tools.
Analytics
We use Cloudflare Web Analytics for aggregate page-view counts. It's cookieless — it doesn't identify individual users and doesn't set tracking cookies on your browser.
If you click Accept on our cookie banner, we also use Google Analytics 4 (Google Ireland Ltd) to understand which pages and searches lead to enquiries. It sets _ga and _ga_* cookies (up to 2 years). Nothing from Google Analytics loads until you accept, and you can change your mind at any time: .
Website chat
The chat button is provided by HighLevel (LeadConnector), our CRM. It loads after you first scroll, click or tap, and stores a chat session ID in your browser so a conversation continues across pages. Messages you send are saved to our CRM so the team can follow up. See our privacy notice for details.
Stripe
When you proceed to checkout, Stripe (our payments processor) may set cookies on the Stripe-hosted checkout page for fraud prevention. We don't control or see those cookies. Stripe's privacy notice is at stripe.com/privacy.
Opting out
The only optional cookies are Google Analytics, and only after you accept them — to switch them off. The chat stores its session only so the chat works. To clear what's there, use your browser's "Clear cookies for this site" option.
Want more detail?
See our Privacy notice, or email [email protected].